Who is born in the Christmas period gets two gifts? Most of the birthday people of that time tend to answer that question with a resounding “no”. With that in mind, Burger King® presents the “Whopper in Dobro” action, created by DM9.
All people who have a birthday between the 24th and the 30th of December will be able to withdraw a double Whopper coupon through the BK app during this period. This way, those who have a birthday between these dates can take two Whoppers for the price of one. For this, the person will need to be registered in the BK app and with their date of birth completed by the 23/12th. The promotion is only valid during these dates and will be available nationwide.
To promote the action, the campaign also relies on communication on Burger King’s digital platforms, including pieces for social media and the brand’s app. Nina Lucato, executive creative director of DM9, points out:
“It is an action that seeks to connect with end-of-year birthdays in a very empathetic way, entering into a recurring conversation of people and turning it into a benefit for the consumer and the brand.”
Want to know more about the news? Be sure to follow ADNEWS on social media and stay up to date!
The post Burger King repairs historical injustice with Christmas birthdays appeared first on ADNEWS.
