The action emerged in 2020, with a movement made by the customers themselves.
iFood is promoting another edition of iFood Secreto. In the action, instead of material gifts, friends present themselves with food.
The action emerged in 2020, with a movement made by the customers themselves, who transformed the traditional secret friend with an upgrade.
In recent years, consumer behavior in relation to the use of delivery brought many innovations and the end of year festivities were no different either. iFood Secreto was created by our customers as a tasty, innovative and fun solution to the traditional game of the secret friend. says Ana Gabriela Lopes, Marketing Director at iFood.
The platform already pointed out in the first days of December an increase of 14%, in relation to the same period of the previous year. Considering the data, orders placed in the first days of December are already equivalent to more than half of orders placed throughout December 2021.
