After nearly four decades of production in Brazil, Fiat says goodbye to Uno with a campaign with stories. With the concept “Passion is endless”, Leo Burnett Tailor Made was responsible for the farewell project that brings the car itself telling its story.
The film, part of a fully digital action, brings Uno saying goodbye to the Brazilian audience, which made it one of the brand’s best-selling cars in Latin America. In the “Draw my life” style, the video brings an accelerated editing along with illustrations followed by Uno’s narration.
Exploring a native YouTube format, the model recalls moments that it lived and provided to its drivers, such as trips, family outings on Sundays and even long work routines.
The Uno says goodbye as well as other iconic cars in the Brazilian and world markets, such as the Kombi and the Volkswagen Beetle. Created by AlmapBBDO in the form of a will, the campaign started at the end of 2013 and included a wish list for the car, among which, the last one: return home.
Fusca, on the other hand, said goodbye two years ago with an animation created by the Johannes Leonardo agency and produced by Nexus Studios, which moved the public at the time. Among the movie’s references is the soundtrack, for example: ‘Let It Be’, by the Beatles.
