Grupo Jovem Pan, Heads and Br Med also presented their new signings
The penultimate week of 2022 was marked by movements in the advertising and marketing market, such as the announcement of the new Publicis CCO, Mauro Ramalho.
The executive arrives to take over from Domenico Massareto to command a team of more than 100 professionals, in addition to managing the technology and production teams.
Ramalho will have the support of Dani Ribeiro and Fabio Astolpho, executive creative directors at Publicis, in addition to Claudia Cecilia, Deh Bastos, Jairo Anderson, Laura Azevedo, Leandro Pinheiro, Luis Figueiredo and Samuel Normando, creative directors at the agency, and Renata Sayo, Head of Production at the agency.
This week, Kallas Mdia OOH’s new marketing leadership was also announced. The company introduced Melissa Santos to the position of head of national marketing for the company.
Melissa takes the position with the objective of perfecting the brand’s branding in relation to ernographic cultures and personas.
Another novelty came from Grupo Jovem Pan, which announced its new marketing director for Grupo Jovem Pan. Executive Patrcia Vidal takes on the role with the objective of strengthening the station’s presence in the advertising market, in addition to being responsible for publicizing news prepared for 2023.
Patrcia has over 20 years of career and has worked for companies such as Grupo Bandeirantes, Estado, Madel Madeiras, in addition to working at an advertising and marketing agency.
New Managing Director at Heads
Rafa Carminetti takes over as Managing Director of Heads, following the departure of Cludio Loureiro from the position of CEO of the agency to join the Board of Directors of the Brivia Group,
The announcement takes place alongside another strategic move by the company, which is the repositioning of the brand.
My challenge is to consolidate the culture, disseminating this new way of doing things both inside and outside. I am also committed to helping Heads to grow, mainly from deliveries that were not part of our service portfolio with offers linked to data and technology, says the executive.
New CMO da BR Med
BR MED announced the hiring of Dan Contente for the position of Chief Marketing Officer (CMO). The executive arrives with the mission of being one of the main people responsible for the company’s repositioning actions, adopting a bolder marketing vision for the company.
Our objective is to consolidate ourselves as a corporate health ecosystem, with combined and intelligent solutions for companies, says the CMO, who is committed to the customer experience culture within the B2B context and sees a forthcoming change not only at BR MED, but in the entire healthcare sector. Corporate Health.
