The campaign is a continuation of the films produced at the end of 2020
Binder is signing the Antarctica Returnable beer campaign, with four films that reinforce the attributes of the packaging for the consumer, with the slogan “Antarctica Returnable. It’s More of the Good for Less”. The campaign is a continuation of the films produced at the end of 2020.
The videos present arguments such as “More economical”, “Only pay for the liquid” and “Render more”, in everyday scenes of friends and family that make up the universe of consumers of the product.
“Like the first stage of the campaign, which started in November 2020, the new stage reinforces the attributes of the brand and the attributes of the packaging”, said Gustavo Monteiro, Ambev’s regional marketing manager.
The films were produced by Monocine, directed by Bruno Miguel; photography by João Faisal and Sonora production, by Onda Nova.
Datasheet:
Agency: Binder FC
Advertiser: Returnable Antarctica
Creative Direction: Marcos Apostolo
Art Direction: Marcelo Andrade and Alex Paulo
Editor: Leandro Euzébio and Alex Bitencourt
Attendance: Igor Binder and Daniel Timm
Planning: Lucas Daibert
RTVC: Gabriella Cardoso and Deborah Ragi
Approval: Gustavo Monteiro, Julia Chavez and Gabriela Tapajós
Producer: Monocine
Director: Bruno Miguel
Photographer: João Faisal
Service: Sabrina Val
Sound Production: New Wave
Actors: Charlote Cochrane, Tito Dias, Camila Rosa Lins and Leonardo Castro