The joint action between the brands takes place on social networks
Moa, a character from Leite Moa, and Lu from Magalu got together this year-end to prepare for the New Year’s Eve festivities. Or rather, to prepare a milk pudding.
Launched in August, the humanized version of the character arrived with the purpose of connecting with the public, helping consumers in the culinary repertoire and reinforcing the importance of the brand’s relationship, especially with women.
Already Lu, Magazine Luiza’s 3D virtual influencer, created in 2003, already has more than 31 million followers on social networks, being the biggest virtual influencer in the world.
Moa invited Lu to make a delicious pudding made with Leite Moa and we believe that this meeting will be a success, and the first of many others. The characters manage to connect with consumers and make the shopping experience more delicious and humanized, said Natália Goivinho, consumer marketing manager for the Moa brand.
