According to a panel by Ita Cultural, sectors such as advertising had the highest historical average of white workers employed.
A survey by the Data Panel of the Observatory, by Ita Cultural, based on the Continuous PNAD (IBGE), between the 3rd quarter of 2021 and the 3rd quarter of 2022, showed that the participation of black workers in the total number of people employed in the creative economy was, in average, 43%, while that of whites, 57%.
Comparatively, while 56% of Brazilian citizens aged 10 years and over declared themselves to be black and brown (IBGE, 2021), for the aggregate of the Brazilian labor market, on average, 54% self-declared as black, against 46% of whites.
Among creative workers, the study pointed to a greater participation of blacks and browns in cultural occupations, craft activities, performing arts and visual arts, cinema, music, photography, radio and TV, and museums and heritage than in other creative occupations, such as architecture, design, editorial, gastronomy, fashion, advertising and business services and information technology.
Blacks and browns represent just over 50% of all cultural occupations in the second quarter of 2022 alone.
In the segment of employees in creative sectors (specialized and support workers), pardos and blacks have a greater participation in fashion, craft activities and performing and visual arts. However, the only point in the historical series in which there is a majority of blacks and browns in a sectoral category in the third quarter of 2022, for artisanal activities (53%).
On the other hand, the sectors of advertising and business services, architecture, information technology and publishing register the highest historical average of participation of employed white workers.
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Regarding average wages, the survey revealed that all racial groups have increased their nominal wage level over the years in the creative economy. In the third quarter of 2022, the average was BRL 3.8 thousand, surpassing the aggregate of the Brazilian economy (BRL 2.7 thousand) by about 40%.
However, in the creative economy, the average wages of black and brown workers continue to be around 50% lower than those of whites. This difference is even greater in the aggregate economy, with black and brown workers earning around 70% less than whites.
Part of this explanation lies in the difference in the level of education of those working in the cultural and creative sector for different racial groups. Among whites, complete higher education predominates, while for black and brown workers, complete secondary education predominates.
(Credit: Chiamaka Nwolisa on Unsplash)
