The agency will join WPP’s world-class global trading capability within Wunderman Thompson
WPP announced the acquisition of Fnom Digital, a North American digital transformation agency that specializes in providing enterprise commerce solutions, order management systems, supply chain, marketing and customer experience for retailers and brands in the region.
The agency will join WPP’s world-class global trading capability within Wunderman Thompson, which generates more than $30 billion in GMV for brands including Nestl, Bosch and Microsoft.
Among the customers served by the company are Basset Furniture, Casper, Crocs, David Yurman, GNC, PacSun and Snipes. In 2022, Fnom Digital achieved Salesforce Crest Partner status and won Salesforce Commerce Cloud Partner of the Year as Best Up and Coming Partner.
Expanding our business into high-growth commercial areas remains a high priority for WPP as we enter 2023. The Fnom team brings a proven track record of success combined with deep industry experience and I’m delighted to welcome them to WPP, said Mark Read, CEO of WPP.
The acquisition is part of Wunderman Thompson’s strategy to help clients drive growth on the market’s leading digital routes and complement WT Group’s more than 3,000 trading experts.
We couldn’t be happier to join the Wunderman Thompson family and bring our commerce solutions to the agency. Wunderman Thompson’s commercial focus, breadth of resources and experience opens the door for Fnom to accelerate its growth,” added Dylan Runne, CEO of Fnom Digital.
