In the “Flipping the Status Quo” campaign, with each sale of the new edition of the sweet, the brand will donate U$ 1 to organizations aimed at women
M&M’s launched its new campaign that aims to honor women leaders, entitled “Flipping the Status Quo”.
The campaign includes some brand initiatives, such as a limited edition of the candy with the packaging emblazoned with its female characters, including the new character, Purple, which was introduced to consumers in September 2022.
The M&M’s brand is on a mission to use the power of fun to create purposeful connections as we work to create a world where everyone feels like they belong. Women around the world are changing the definitions of success and happiness while challenging the status quo, so we are excited to be able to recognize and celebrate them,” said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America.
With each sale of the new edition of the candy, the brand will donate $1 to women-focused organizations, including She Is The Music, We Are Moving by Needle and Women in Music. Additionally, as part of the campaign, M&M’s will also donate $300,000 to non-profit organizations such as the Female Founder Collective and the Geena Davis Institute on Gender in Media.
Another measure in favor of women is the union between M&M’s and six influencers who will collaborate with the brand’s female characters to create content inspired by each character.
