With the slogan created for Carnival, T de Puzzy”, Cimed’s brand will be present at shows in So Paulo, Rio de Janeiro and Salvador
Puzzy by Anitta, a brand of intimate perfumes developed by the pharmaceutical company Cimed in partnership with the singer and businesswoman, will have three new fragrances in the first quarter of 2023, with the names Alpha, Larissinha and Patroa.
The first one was launched this Friday (6th) and, to mark the launch of the line’s new perfume, the brand will have a series of activations in Anitta’s block rehearsals, which begin this Saturday (7th), in Salvador.
With the slogan created for Carnival, T de Puzzy”, the brand will have an interactive structure in So Paulo, Rio de Janeiro and Salvador, where the public will be able to feel all the fragrances, including the new one. In addition, instant tattoos will be distributed in all the eight events held by the singer and an action with consumers on social networks so that the artist herself chooses some fans to enjoy carnival with her.
The success of Puzzy is huge and, together with Anitta, we carried out extensive social listening work to understand what consumers expect from new products, which fragrances they like best and based on that, we developed these three releases. This connection with the public and with Anitta’s fans is the brand’s great differential, said Joo Adibe Marques, president of Cimed.
The perfume, dermatologically and gynecologically tested, with ANVISA approval, has already registered more than 400,000 units sold and the forecast is to close the first semester with a return of R 50 million. The company also made the product available for international sale on Amazon in the United States, becoming the first Cimed product to be sold outside Brazil.
