In the contemporary world, the digital world is an essential part of individuals’ daily lives. To give you an idea, according to the StatistaCurrently, more than 4.6 billion people around the world are present in the digital environment.
Most of these individuals have active profiles on social media, especially on Facebook and Instagram. Of the 4.6 billion online users, 4.2 billion have profiles on any social network, and this number keeps growing!
The algorithms of social networks make users remain increasingly active on the network, as they always see interesting content. As the user likes, shares, or just spends a lot of time on the same type of content, the algorithm learns the user’s preferences and recommends even more of that content, which makes content targeting extremely assertive.
In other words, it is as if the platform carried out an edition of everything that is published, and presented the user only what is interesting and relevant to him.
Impact of advertising on social media
Following social media, digital advertising has grown significantly in recent years. This growth is due to the social networks themselves, as the use of user data for content targeting works the same way with ads on the networks.
Furthermore, these platforms have all the users’ tastes and interests, as well as their demographic criteria. In other words, social networks are efficient platforms to advertise, as they allow the advertiser to serve campaigns directly to the target audience.
It is worth noting that social networks provide a significant conversion rate for brands, due to algorithms, which work more and more intelligently.
Invest in networks with SimpleAds
Therefore, it is essential that brands promote an efficient strategy for serving their respective campaigns. However, for these strategies to be planned correctly, an experienced Social Media team is needed.
In this context, SimpleAds appears, which with innovative and safe technologies, aligned with creativity and experience, presents efficient Social Media solutions. With SimpleAds, advertisers can deliver their message to the right user, at the right time, always prioritizing the security that a great brand requires.
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