The agency will be responsible for the brand strategy, which last week announced the end of the partnership with Tech and Soul.
After ending the partnership with Tech and Soul, Kopenhagen announced its new communication agency, Ginga. The agency is part of the CRM Group agency pool, to which Kopenhagen belongs, and is in charge of communication for Brasil Cacau.
With Kopenhagen, Ginga will be responsible for brand strategy, creation of seasonal, promotional, always on, digital content, social networks, physical and digital experiences, among others.
Ginga has a unique vision of the brand, they have done an impeccable job in Brasil Cacau and, as they already know the CRM Group guidelines and our way of working, we thought that bringing them to Kopenhagen would be strategic. We started the work at the end of 2022 and in these first exercises that we did together, it was already clear that we are in the same tune and totally aligned in relation to this new moment in Kopenhagen, which aims to have a lighter and more contemporary communication, said Maricy Gattai, brand executive director.
In order to walk in partnership with Kopenhagen’s marketing, in 2023, the AMB Com Agency continues to manage the press and PR, while Ginga takes over communication and Cross and Index continue to run special projects and with influencers.
Winning Kopenhagen is a source of great pride for the entire team. We are going to work collaboratively and merge different perspectives and specialties to raise the creative potential and innovation vocation of this brand that is so relevant for the Brazilian market, said Marcos Brabo, partner and Chief Strategy Officer at Ginga.
