In addition to visual assets as the focal point of the campaign, communication is based on a digital strategy for social networks.
Chs Leo launched its new campaign, which aims to encourage consumers to remember important moments of the summer and create new memories.
The campaign, set on the beaches of Rio de Janeiro and created by Mooc, has the motto “Ch Leo is good for summer living” and emerged as a response to the concept developed from the creative strategy proposed by the agency and which was worked on throughout the year of 2022, called “Ch Leo good for what?”.
“Rescuing the essence of such a strong and nationally expected cultural moment arose not only from in-depth creative research, but also from research into Brazilian behavior during the season. We brought to the campaign what we live and experience in our lives, and that is what great creative motto that we are proposing behind the brand connection with the consumer”, said Carla Silva, Creative Leader at MOOC.
In addition to the visual assets as the focal point of the campaign, communication is based on an in-depth and phased digital strategy with cuts for social networks, investments in paid media and strategies with influencers. The brand’s new moment remains in the air until the first months of 2023.
“Chs Leo is a brand that expresses the Brazilian spirit very well, whether on the beach, in the countryside, in the big city, through cold or hot drinks. It is good for breaks, whether long or short, alone or with friends. This new campaign reflects that very well and MOOC was able to translate this concept into content and images. The campaign shows the versatility of the brand and the portfolio and how it is perfect for moments of relaxation and relief from routine with a lot of personality”, added Ted Ketterer, Marketing Director of Coca-Cola Brazil.