The agency led by Daniel Brumatti, Bruno Pinheiro, Fabio Brito and Robert Filshill will have the mission of evolving the company’s CRM
Newbacon, a CRM agency, now serves Unilever Food Solutions in the markets of Brazil, Argentina, Colombia and Mexico. The agency’s mission is to engage and convert leads, with data intelligence and personalized communication.
We are very happy with this achievement and to be working with Unilever again. CRM has a transforming power in business and we will use all our intelligence, technology and creativity to further grow Unilever Food Solutions’ business in Latin America”, said Robert Filshill, CGO of Newbacon.
Unilever Food Solutions is the Unilever business unit that sells food and services for professional kitchens under the brands Knorr, Hellmanns, Maizena, Arisco and Carte D’Or.
We chose Newbacon as our CRM agency in 2023, due to the quality of its cases, complete end-to-end delivery, and competence in transforming data into communication. The industry is growing in the region, and with this we will have one more competitive advantage in the market., says Adriana Vichino, Director of Marketing Latam at Unilever Food Solutions.
