Globo released this Tuesday (10) the four participants of the Casa de Vidro this year’s edition of the reality show
The start of Big Brother Brasil 2023 was given. While some participants will only enter the official house next week, the four names of Casa de Vidro were presented to the public this Tuesday (10).
The structure is located at the Via Parque Shopping mall, in Barra da Tijuca, Rio de Janeiro, and for two days the participants will compete for the preference of the public, who will choose two of them to go to the official home of the program next Monday. , day 16.
Just like the public, who soon put the term BBB23 on Twitter’s trending topics, the sponsoring brands of the reality show also started their work and commented on the dynamics on social networks.
This year, the BBB 23 registered a record number of sponsors. Americanas, Amstel, McDonald’s, Pantene, QuintoAndar and Seara were the advertisers that renewed the partnership.
Ademicon, Downy, Hypera Pharma and TikTok, which were present in shares and content actions at BBB 22, invested in sponsoring the reality show in 2023; j Pague Menos and Stone are newcomers to the list of sponsors.