Newbacon, a CRM agency, now serves customers in the markets of Brazil, Argentina, Colombia and Mexico, with the mission of engaging and converting leads, with data intelligence and personalized communication.
Adriana Vichino, Marketing Director Latam at Unilever Food Solutions, says:
“We chose Newbacon as our CRM agency in 2023, due to the quality of its cases, complete end-to-end delivery, and competence in transforming data into communication. The industry is growing in the region, and with this we will have another competitive advantage in the market.”
Robert Filshill, CGO of Newbacon, says:
“We are very happy with this achievement and to be working with Unilever again. CRM has a transforming power in business and we will use all our intelligence, technology and creativity to further grow Unilever Food Solutions’ business in Latin America.”
Unilever Food Solutions is Unilever’s business unit that sells food and services for professional kitchens, under the brands Knorr, Hellmann’s, Maizena, Arisco and Carte D’Or. Present throughout Latin America, Unilever Food Solutions was created by Chefs for Chefs.
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