The deal includes in-studio visibility and experiences, broadcast sponsorship, branded content and ticket distribution.
Amstel officially sponsors Conmebol Libertadores Feminina. The agreement between the brand and the competition accompanies the announcement of renewal of the contract as official sponsor of all competitions between clubs held by the entity until 2026.
The partnership connects with the brand’s diversity and inclusion support front and aims to boost global growth and popularize the modality. Conmebol’s partner brand since 2017 and, through this partnership, aims to celebrate and support South American football.
“Whether on the field or in the stands, we believe that football is for all people, without gender distinctions. This Conmebol Libertadores Feminina sponsorship extension is an important step for Amstel to continue fostering inclusive support and supporting gender equality within the sport. We look forward to continuing to strengthen our partnership with Conmebol and, together, to continue working to bring more diversity to the sport that South America loves, said Jules Macken, Amstel Global Marketing Director.
As part of the new agreement, Amstel will be responsible for selecting and awarding the “Most Social Impact Player in women’s club tournaments. carried out relevant actions to develop the sport, in addition to fighting for gender equality in football.
In addition, Amstel will also support Conmebol in its aim to transform women’s football in South America by providing opportunities, promoting values, technical skills and improving incentives for all women and girls to get involved in the sport.
“For Conmebol, football is always football, whether men or women play it. We are firmly committed to moving towards greater equity in South American football, supporting women’s tournaments, classifying their competitions and reaching alliances with companies that have this same This is the case of Amstel, a renowned company with a global reach, with which we are pleased to expand our agreement,” said Alejandro Domnguez, President of CONMEBOL.
The deal includes in-studio visibility and experiences, broadcast sponsorship, branded content and ticket distribution. Amstel will also continue to develop dedicated activations, including integrated campaigns, packaging and consumer promotions to showcase the partnership and further establish its position in the region.
The sponsorship extension applies to Conmebol Libertadores, Conmebol Libertadores Feminina, Conmebol Sudamericana and Conmebol Recopa Sudamericana, all from 2023 to 2026.
