The character will be present in IBBL actions. The campaign was developed by CDR+ in partnership with La Casa Filmes
Culligan launched a campaign to promote IBBL, with an action featuring the brand’s new human figure, Dona BB.
In the digital environment, Dona BB will be on Instagram, Facebook and Youtube with two 30” films, a content pill with tips and opinions of the character and other static content. The campaign was developed by CDR+ in partnership with La Casa Filmes.
With the personification of the brand through Dona BB, we are going to create a relationship with the public, exalt the products, popularize the main differentials and increase the recognition of the IBBL brand. The idea is to talk directly with those interested in home improvement, health and well-being, appliances, water quality and cooking, from public A, B and C nationwide, said Renata Momi, Culligan’s marketing manager.
On free-to-air TV, the films will be shown on Rede Globo in the morning and afternoon during the breaks of the programs Hora Um, Bom dia So Paulo, Sesso da Tarde, de Casa, Pequenas Empresas and Globo Rural. On cable TV, the films will be aired on the Discovery Home and Health channel during the intervals between the Masterchef, Irmãos Obra, Ame-a ou Leave-a, and Extreme Makeover programs.
