The change took place to modernize the identity and bring unity to the various initiatives and fronts of the association.
The Brazilian Association of Business Communication (Aberje) started 2023 by presenting its new visual identity. The change took place to modernize the identity and bring unity to the various initiatives and fronts of the association.
With a more modern typography, the brand gains softness on the edges, maintaining the main elements of the symbol. The color palette and typography have also been updated.
Last year, the association reached the milestone of 870 members, a growth that stems from the increased demand for communication areas in organizations, mainly from the pandemic, and also from the increase in responsibilities of professionals. In this sense, Aberje has the challenge of increasingly supporting its associates, whether in training and capacity building, promoting debates and exchanges between peers, or offering content, information and strategic data for better decision-making by communication executives. , said Hamilton dos Santos, executive director of Aberje.
The new design was signed by Forest Design, in a work coordinated by Douglas Cantu, Aberje’s events and publications manager, together with Victor Pereira, Institutional Relations manager, and Andre Nakasone, Content manager.
