Action, developed by CP+B, to have content designed for digital
This Friday, the 13th, the second edition of #BlackCatFriday, by Petlove, begins. The brand, which started this movement in May last year, seeks to transform the date into an exclusive Black Friday for cats and their tutors, with the aim of deconstructing the myths involving felines with black hair, which are often victims of mistreatment due to an erroneous association with bad luck.
Created by CP+B, the campaign will have 100% digital content, promoted on the brand’s platforms, and will feature a new protagonist, Agatha, a black cat who, contrary to widespread prejudice in the popular imagination, will bring true luck advice, demystifying the stigmas surrounding kittens.
In addition to the benefits and special promotions for cats and their guardians, the brand will encourage the adoption of black cats through a partnership with the São Paulo NGO Catland. Coupons with the name and history of the pets available for adoption at the institution, such as “Lua Cheia”, will be made available on the brand’s website.
