Philips has just launched the app GroomTribe, a complete self-care guide aimed at those who want to create new beard styles, improve their technique and stay on top of the world of shaving – which is already part of the routine of most Brazilians. With exclusive articles, explanatory videos and interactive filters, the app is available for free for Android and iOS.
Among the different functions of the application is the “style plane”, where the user will find out which beard models are the most suitable for his face type, in addition to tutorials on how to conquer the selected beard shape. THE GroomTribe still brings the filter “style mirror” in which it is possible to visualize how the different types of beards available on the platform adapt to the face, increasing the possibilities of those who want to change their look.
According to Flávia Almeida, Marketing manager at Philips Personal Care, the application already exists in other countries and was adapted to meet the needs of Brazilian consumers. “Innovation and technology are among the main pillars of Philips. With GroomTribe, we want to offer an environment with personalized content for the local public and that is useful to assist in the beard care routine, which reveals the identity and style of each person”, says the executive.
By logging in to GroomTribe, the consumer has access to additional warranty on all Philips Men’s Personal Care products, in addition to exclusive offers. This year, the new packaging in the category will have a QR Code directing the consumer to download the application in a practical and quick way.
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