Campaign is signed by Africa
The new Natura Tododia summer campaign, developed by Africa, launches in order to invite women to transform their I never into I already. With ‘Eu Nunca x Eu j’, Natura Tododia follows its narrative of being a daily self-care brand that encourages women to have moments with themselves every day so that they can acquire more self-knowledge.
To this end, the campaign has a squad of influencers who will share their I never x I je their summer insecurities through challenges and interactive Instagram tools, in addition to telling the benefits and how to use the new products launched by the brand. .
The campaign reinforces the launch of complete self-care lines for this period: Manga Rosa and Água de Coco and Acerola and Hibiscus.
To amplify the theme, the campaign also features a special episode on PodDelas, where the podcast hosts, Tata Estaniecki and Bruna Unzueta will start a chat with Dani Calabresa and Cacau Protsio on various topics, including their I never and how intend to change that this summer.
