The GNT channel carried out a special action publicizing its already traditional Summer Season programming on the beaches of Rio de Janeiro. Embracing the concept “No GNT, summer is mixture”, the influencer marketing agency GENTE developed an itinerant activation for the channel, which took free experiences to the public in two Rio postcards.
The action began on January 9th, when the truck began to circulate around the city as a media, on January 12th it parked in Praça do Ó, on Barra da Tijuca beach, and also landed on Leme beach in the last finale. of week.
GENTE developed a custom truck project that, in addition to publicizing the special programs Papo de Segunda Verão and Saia Justa Verão, carried out various activities that connected participants to the universe of the programs. The program included massages, an exclusive bar with non-alcoholic summer drinks, quizzes about the schedule’s programs and distribution of gifts from the channel.
More than 3,500 people, approximately 500 per day, participated in the activities in person, which were also reverberated on the social networks of the channel and its cast. On Instagram alone, GNT has more than 3.2 million followers.
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