With the beginning of the most important state championship in the country, Sicredi launches its new Paulistão 2023 campaign. With a long history of partnership between the brand and the Paulista Football Federation, this is the fifth consecutive year that Sicredi has states as “title sponsor” of the championship. To reinforce the attributes offered by the institution to the public in São Paulo, where the company has more than 350 branches across the state, DZ Estúdio created a 60” film that features the manager as the protagonist, one of the main human assets that represents the brand, and makes a parallel with football to generate identification with the public.
Zé Pedro Paz, creative director and partner at DZ Estúdio, comments:
“Sicredi is present throughout Brazil and this campaign, in particular, is an opportunity for us to strengthen the bond and report the brand’s differentials to the public in São Paulo, where the presence of the competition is quite significant. Our goal with communication is to increase the public’s knowledge about the cooperative institution model and all its attractions.”
The film’s scenes alternate between moments of the manager’s service at the institution’s headquarters and moments in which the protagonist, who is also a fan, is in a soccer stadium to watch a Paulistão Sicredi game. The scenes complement each other and convey the message that Sicredi is a cooperative financial institution that is present in the lives of São Paulo citizens in a closer way, both digitally and face-to-face. In addition to checking accounts, savings accounts, CDBs, stocks and cards, Sicredi invests in a more humane service and in a partnership relationship with its members. This is the third year that DZ has created the Paulistão Sicredi campaign, contributing to the consolidation of the brand in the state.
Check out the Sicredi film:
With the sponsorship, Sicredi will also be able to carry out activations and relationship actions with members of the cooperative financial institution during matches.
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