A LG Electronicsannounces sponsorship with the team Flowesports team founded by Nobru and Cerol in 2021. The partnership consists of sponsoring, through the Ultragear line of monitors, the newly founded team of League of Legendsduring the 2023 CBLOL championship. In addition to the tournament, the brand will also sponsor the teams academy e trainee of the Flow mode.
The debut takes place next Saturday (21), in the first round of the split of CBLOL, where Fluxo faces Los Grandes. For Jeferson Goes, director of Fluxo, the agreement with a world-renowned brand shows the strength of the team already in its first participation in the championship. He declares:
“Signing a partnership with a hugely prestigious company like LG is a very important step for us and reinforces our commitment to the teams of League of Legends. We want to debut with the right foot in the championship and having this weight support motivates us even more to run in search of great results.”
For Leonardo Almeida, senior manager of IT and B2B at LG Brasil, being a supporter of Fluxo means bringing technology and innovation to the gamer public. “We are very happy to sign this partnership with Fluxo. We had the opportunity to be with them during the BGS, reinforcing our strategy to democratize access to esports in Brazil”, says the executive.
During the Brasil Game Show 2022, 3C Gaming was responsible for the creation of the Fluxo by LG stand, where visitors could discover the exclusive monitors for gamers from the UltraGear and UltraWide family, in addition to having meetings with Nobru, Cerol, Bak and Paulinho O Crazy.
Allan FernandesCBO of 3C Gaming, the agency responsible for operating the Fluxo Esports team, highlights the continuity of the partnership with LG, which began last year:
“As responsible for this agreement with LG, it is extremely gratifying to see that what was started at BGS 2022 continues to bear fruit for both sides and has the potential to generate even more. They are two brands that are a reference in their respective markets and that can greatly benefit from each other’s expertise to develop actions and solutions for the gamer community.”
Leonardo Almeida, from LG, concludes:
“LG continually invests in innovating and updating the gaming lineup to deliver the best experience in the monitor segment for entry-level gamers, casual gamers, and pro gamers alike.”
The partnership between the brands takes place in 2023, reinforcing LG’s commitment to the gamer market, which has already sponsored other esports teams in the past, in addition to fostering the development of new talents for the gamer community and for the growth of esports in Brazil .
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