People have their own journeys and different life goals. Therefore, brands increasingly need to adapt their communication in order to generate identification with the public, presenting exactly what their students and future students need at that moment. So, to show that CNA fits into everyone’s “flow” when learning English and Spanish, the brand launches its new advertising campaign for 2023, created by the Tech and Soul agency.
The central motto of the campaign is “With the CNA, the future goes with its flow”, which features a 30-second film, in addition to 15-second versions, showing how the CNA adapts to the student, helping him to make possible your future whatever your goal is at the moment – all in its own time and in the way it sees fit, in the online, hybrid or face-to-face format.
The pieces show people in different situations practicing the language – playing games, studying at a distance, in the classroom and even holding a meeting in the metaverse. All this in the wake of an exclusive version of the successful hit “O País do Futebol”, originally sung by MC Guimê.
Check out one of the videos:
Flavio Waiteman, partner and CCO of Tech and Soul, says:
“We are using the term ‘flow’ to present each one’s journey and showing that students are the most important part, always. Regardless of the person’s moment in life and the goals they have for their life, the CNA has a solution for that flow.”
Luciana Fortuna Chief Marketing Officer of rede CNA, comments:
“Learning a new language not only opens new doors, it helps people get where they want to go. We understand this collective unconscious and synthesize it in the flow concept, showing that our students can study English however they want to do whatever they want with it.”
It is the first campaign created for the CNA signed by the Tech and Soul agency.
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