Luiz Fernando Ruocco was director of operations
The Rocky.Monks agency chose Luiz Fernando Ruocco to be the new CEO. At the company since 2019, the executive held the position of director of operations for three years and now takes on a new role and starts to command a team of 350 employees who serve accounts such as Telhanorte, Cimed and Claretiano.
Before arriving at Rocky.Monks, the executive worked at another agency of the same group, Raccoon.Monks, where he worked for five years. In addition, Ruocco is also coordinator of the MBA in Information, Technology and Innovation at the Federal University of So Carlos (UFSCar).
The director of marketing for the Raccoon Group, which Rocky.Monks is part of, Daniela Gebara, also says that Ruocco is the right person for the position.
With all the projects we’ve worked on together, I had no qualms about suggesting Ruocco’s name. He is a distinguished professional in the market, in addition to his dedication to clients, he has an enormous passion for his profession and that counts for a lot in his day-to-day life, he comments.
