BR Media Group survey revealed the participants who achieved the most engagement on social networks
The BBB 23 started last Monday (16), but on social networks the subject has already dominated the universe since Casa de Vidro and the announcement of the participants of this edition. Conducted by BR Media Group, a study showed which Big Brother Brasil participants gained the most followers at the start of the program.
Among Popcorn, on Instagram, Cezar Black appeared at the top with a growth of 5,906% until this Tuesday (17). Ricardo Camargo (1,081%) winner of the Immunity Test alongside Fred, from Desimpedidos comes in second, ahead of Sarah Aline, with 755%. Paula Freitas and Amanda Meirelles complete the top 5.
In the universe of celebrities who entered BBB 23, also on Instagram, fighter Antonio Cara de Sapato was the one with the biggest increase in the number of followers: 33.71%. Domitila Barros (32.34%), Fred Niccio (28.71%), Aline Wirley (20.6%) and Marvilla (14.88%) come next.
On TikTok, who is leading the ranking was Cristian, with 7,283%, followed by Paula Freitas, Tina, Ricardo Camargo and Amanda Meirelles. Among the famous ones are Fred Niccio, Domitila Barros, Bruna Griphao, Aline Wirley and Gabriel Santana.
Vinicius Kakazu, BR Media Group’s planning manager, said that, even with the program’s deployment still in its initial phase, the first impressions and surprises are already guiding discussions and comments on the networks. As an example, he cited the case of actress Bruna Griphao with smoking, which ‘also raised guidelines and was highlighted in the last few hours’.
“However, another factor has already shown a strong impact inside and outside the most watched house in the country: the relevance of the influence of outside names in the cast. Fred (cabin), Mc Guim (cabin), Gustavo (popcorn) and Marlia (popcorn) ) already had or have close relationships with big names in the internet and music”, he said. “Former BBB Bianca Andrade (Boca Rosa) and singer Lexa, for example, have already raised crowds that could be a decisive factor in the journey of the participants of the mentioned cabin team”, he added.
kick off
On the opening night of BBB 23, PagueMenos, Rexona, Stone, Amstel, Mercado Livre, McDonald’s and Quinto Andar were the sponsors that entered the program’s commercial schedule.
According to the report Daily Trends, by WMcCann, the integration between social and commercial led to the newcomer Stone and Amstel being the leader in conversations on social networks during the debut. Chevrolet and McDonald’s appear in the sequence.
This year’s edition of Big Brother Brasil broke the record for advertisers, with all three major quotas sold, in addition to participation quotas and extra actions. Ajinomoto, Braskem, Carrefour, Chevrolet, Chilli Beans, Claro, Coca-Cola, Doriana, among others, will also be on the reality show.
