Brands will promote exclusive collaborative actions inside and outside the venue
Heineken and Blue Note announced an experience and collaborative partnership for their consumers. The beer brand arrives to add experiences and content in a relevant and premium way, but has not detailed the plan so far.
We are going to take the Heineken DNA and develop important projects together with one of the most important entertainment venues in the world, said Guilherme Bailo, director of brand experiences and sponsorships for the Heineken Group in Brazil.
Already Luiz Calainho, partner of Blue Note So Paulo, said that the brand shares values and purposes. They are two brands that show a fine tune, especially in encouraging music and in carrying out great experiences and live shows. Our planning is to offer different collaborative actions to our customers, so that they have the opportunity to experience and be connected to the two brands in memorable moments, he said.
In December, to PROPMARK, Calainho commented on expectations for 2023. The house has become one of the main attractions of the capital, in addition to being a great platform for communication, activation, relationship and events for important brands, said the businessman, at the end of the year past.
