Nature Tododia presents its new exclusive fragrances for summer, Acerola and Hibiscus and Manga Rosa and Água de Coco, with exclusive actions in the Northeast region. The brand brings, for those who pass through the Recife (PE), Natal (RN), Salvador (BA) and Maceió (AL) subways, experimentation with miniatures of the new Nutritive Sorbet Deodorant Cream or for the Body, which promote hydration with a cold effect .
The environment also has an envelope for trains in the region with line items and images from the launch campaign that bring QR codes with exclusive discounts for the products that make up the lines.
In Recife and Natal, the action takes place between the 17th and 18th of January, respectively at the Joana Bezerra and Ribeiro stations (Natal Station) from 8am to 4pm. In Salvador, you can check out the action if you pass by Lapa station from the 24th to the 26th of January, from 8am to 11am; and, finally, in Maceió, the brand is present at Maceió station between January 24th and 25th, from 8am to 4pm.
Ithamar Guerra, Natura Sales Director in the Northeast, comments:
“The action approaches the public that is so important for the brand, reaffirming its connection with the new line that brings all the differential that the hottest season of the year asks for in the region.”
Service
Recife, PE, e Natal, RN
Joana Bezerra and Ribeira stations (Christmas Station)
January 17th and 18th, from 8 am to 4 pm
Salvador, BA
lapa station
January 24th, 25th and 26th, from 8am to 11am
Maceio, AL
Maceio station
January 24th and 25th, from 8 am to 4 pm
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