Annually, we sell more than two billion BIC Cristal worldwide, and around 350 million in Brazil. where human expression begins, which then goes to the digital medium. One does not replace the other
Brazil still has 11 million illiterate people, according to the 2019 National Household Sample Survey (Pnad) Continuous Education, by IBGE. And even those who have access need to submit to an educational model that is still based on methodologies from the 19th century. The Covid-19 pandemic widened the chasm, discouraging children and young people from fighting for their dreams.
The challenges of the learning process were discussed this Wednesday morning (18) by BIC, which since 1945 has offered solutions to facilitate educational advancement in more than 160 countries where the French brand currently operates.
What should be done to stimulate creativity and art in children, How the choice of school supplies can help children’s cognitive development e The democratization of education in the country and the trends for the next year were the topics addressed by Professor Fernanda Pessoa, CEO of Fernanda Pessoa Grupo Educacional; Rhayann Vasconcelos, CEO of Acelere no Enem; Jotap, founder of the New School app; and Monique Gonalves, educational psychologist, specialist in children’s literature.
Mediated by actor and presenter Julio Rocha, the event Let’s write the future together it was held at Farol Santander, in central So Paulo. Among the points alerted by the specialists is the importance of validating the children’s feelings so that they feel safe to express their emotions and develop.
This validation takes place through drawing and colors, stresses psychopedagogue Monique Gonçalves. Validation about sharing, adds Fernanda.
Annually, we sell more than two billion BIC Cristal worldwide, and around 350 million in Brazil. where human expression begins, which then goes to the digital medium. One does not replace the other, says Rodrigo Iasi, BIC’s marketing director, who also participated in the event.
The digital youth. If education is not fun, it will become dispersed, emphasizes Rhayann Vasconcelos, CEO of Acelere no Enem. Jotap, founder of the New School app, recalls that methodology with accessible language creates identification and gives young people back the courage and boldness to go in search of dreams. The platform hopes to reach the mark of 10 million young people transformed through education.
Democratic, BIC Cristal can be found at an average price of R$ 1.50, and has even become a museum piece. We offer solutions, maintaining accessibility with a variety of products, stresses Iasi. According to the executive, the brand needs to know the purpose of each product to help with cognitive advancement and simplify day-to-day activities, starting with the children’s first scribbles.
That’s what the marketing strategy shows. It all starts with paper and BIC is the name of the brand’s 2023 back-to-school campaign, which will remain in the digital medium throughout the year, created by Hogart and media by Initiative. Influencers help publicize the project, which seeks to bring the company’s products closer to education and encourages creativity.
According to a BIC study, 83% of young people recognize that creative activities generate benefits. One of the launches inspired by this mission is the Dual Tip Highlighter pen and the kit the power of colors.
BIC will also work on the role of the influencing educator, who will use creativity and relaxed language to bring content throughout the student’s journey, from the return of classes to the entrance exams.
the action It all starts with an inspiration and BIC in hand reinforces the strategy by instilling the pen connection through consumer stories. A post installed in Shopping Cidade So Paulo will capture the testimonies, and some will be reproduced in buildings in the city of So Paulo on the 2nd and 3rd of February.
With personalized environments, the points of sale were also prepared to offer special editions of products. There is also a promotional action, valid throughout Brazil until March.
When purchasing stationery products, consumers receive 50% of the amount spent. Cashback is limited to R$30 per CPF and each participant can accumulate up to ten lucky numbers per CPF. Participants will have the right to compete for a prize of R$ 20,000.
