Rebranding was developed by Bravus Agency
Fintech iCred underwent a brand restructuring, with a new logo and a change of headquarters in Aracaju. The fintech colors were kept in green and black, but the palette was extended to more tones, without losing the original brand identity.
The iCred symbol has also undergone changes, and seeks to convey the pillars of proximity, experience, practicality and safety. Screen elements represent stability and confidence; arrows, growth and evolution; and the hugs, care and security.
The new identity signed by Bravus Agency.
In the last year, we gained the trust of our customers who believed in us. Today, with the launch of new products, we want to convey a message of greater robustness and reliability, without losing proximity to our customers and guaranteeing seriousness before the main players of the market that support us, said Tlio Matos, founding partner of iCred.
