‘Live your world without borders’ the brand’s motto of the moment
The Latam Pass loyalty program presented its new brand positioning: ‘Live your world without borders’. The positioning, which is linked to Latam’s new brand signature, aims to make Latam Pass closer to Brazilians.
Martin Holdschmidt, general director of Latam Pass in Brazil, says that he would like every customer to have the possibility of living his world without borders. Around here, we have been constantly working to offer the best benefits, both in terms of accumulating points and redeeming airline tickets, travel experience, products and services, he said.
In 2022, the brand inaugurated the new Shopping Latam Pass, a marketplace that offers the possibility of redeeming more than 200,000 products from retail partners with points, as well as cash purchases and respective points.
