Campaign for the chain’s new premium line has the concept ‘No gourmet, Brabo’
McDonald’s launched the premium line ‘Brabos do Mqui’, consisting of two snacks: the Brabo Melt Crispy and the Brabo Bacon Salad. And to communicate the news, the Gallery presented the new campaign for the brand.
Under the signature No gourmet, Brabo, the action will air on open and cable TV, produced by Boiler Filmes and Lucha Libre Audio, digital strategy and OOH pieces, in addition to unfolding with TikTok content creators.
To create the campaign, we started from the idea that it is impossible to maintain etiquette and composure when we enjoy something that is really very good. a moment when people surrender. In the film, we bring this relationship and present the new sandwiches, playing with the stereotypes of what is chic and refined, explains Guzera, creative director at the Gallery.