* Caio Cunha
The digital market can no longer be ignored by companies, as consumption and work habits have been changing rapidly, especially since the pandemic began. According to a survey carried out by the international network of digital marketing franchises WSI, based on data from the SMO Survey, eMarketer and international analysis on world trends, the digital market is expected to continue to grow, in this and the coming years. That’s because, according to a survey by eMarketer, 64% of companies held events or virtual meetings in 2020 and 56% intend to incorporate the modality in 2021.
In Brazil, the scenario is no different. The same study shows that we are on the list of the ten countries with the highest average sales on-line in 2020. The report web shoppers, from Ebit|Nielsen, showed a 23% growth in the number of Brazilians who started shopping online last year. The pandemic accelerated the expansion of the e-commerce and today it is an essential product. Large companies have leveraged sales in a frightening way, despite the crisis, because they look to the digital as the path to business growth.
Optimization and results analysis tools, currently used by agencies specializing in digital marketing, are great business allies. But, according to the executive, in such a competitive market, new entrepreneurs must keep in mind what their goals are so that they can meet what consumers expect of them. They need to know where the target audience is browsing, what their pains and needs are. THE marketing digital it’s not just advertising after all. What if to communicate, clarify doubts, answer questions and resolve the pain of this public.
There are many opportunities in digital, but when searching for a particular product or service on the internet, consumers mainly look for quality information. New businesses, therefore, need to be aware of this trend. It is necessary to bring to the target audience content that will add value, that will present a solution. Thus, when this consumer makes a decision, he will remember the brand because he knew, evaluated and talked to the company before making his purchase. In order to have a return in the digital universe, it is necessary to take the correct actions.
Caio Cunha he is President of WSI Master Brasil, co-founder of WSI Consultoria and member of the Global WSI Internet Consultancy Advisory Board. With over 25 years of experience in the technology industry, he has reached high-level executive positions in large multinational companies such as PWC (with IBM and Unisys clients), SAP and Hitachi Data Systems, in Brazil and abroad.
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