“It all starts with an inspiration and BIC in hand”: this is the motto of the action of brand experience by BIC, created together with MKT House, and which was announced by the brand during the first event of the year, which kicks off the Back to School campaign! The company invites the public to express all their creativity and share it with the city of São Paulo.
On the 21st and 22nd of January, those who pass through Shopping Cidade São Paulo, at Espaço BIC, will have the opportunity to manifest themselves with paper and BIC in hand, in different ways, whether through a sentence, poetry, love notes or drawings. The initiative is open to the public.
To celebrate the importance of writing, the action will impact São Paulo with the projection of stories collected in important points of the city center.
Watch the brand campaign video:
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