Account was previously with CP+B
PicPay announced Publicis as its new communications agency. The agency will be responsible for the company’s on and off communication and will contribute to seasonal, promotional, always-on, physical and digital campaigns, among others.
Previously, the account was with CP+B.
The company’s in-house structure will continue to act in the company’s creation and marketing strategy. Eduardo Lorenzi, CEO of Publicis, hopes that the agency’s expertise in the financial world will result in a successful history with PicPay.
“There was no better way to start 2023. It’s incredible to be able to think about the communication of a genuinely Brazilian company that has reached the current level. We want to combine creativity and partnership for PicPay to grow even more”, he says.
