With the purpose of supporting the development of professionals of the next generation of skateboarding, the Monster Energy Drinkglobal brand of energy drinks, inaugurates its unique project Skate on the Pista, which starts at January 25th, from 12 pm to 6 pm, in São Paulo.
The event, which will take place at the Cave Pool track in Butantã (SP), was designed for fans of the brand and action sports and features an intense schedule with Best Trick Open, presence of Monster athletes, lots of music and of course, the truck of Monster for visitors, teams and guests to recover their energies.
Marcio Avólio, Marketing Director at Monster Energy Brasil, comments:
“Skate na Pista is Monster Brasil’s first project designed for the possibility of discovering talent within the new generation of skaters. As global supporters of action sports, we want to bring visibility and experience the sport, with professional athletes, to these new talents, guaranteeing them unique and authentic experiences.”
Best Trick Open
During activation, athletes will be able to participate in the Best Trick Open, a competition where skaters demonstrate their ability and compete for the best maneuver in obstacles. The best tricks of each heat will be awarded, as well as other good tricks that stand out during the event. Registration is free, starts at noon and ends at 2 pm.
The Skate na Pista project will also visit the cities of Belo Horizonte (MG), Curitiba (PR), Porto Alegre (RS) and Florianópolis (SC).
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