The brand will sign the Artists Valley, one of the main spaces of the event, and will have a space for activations and experiences.
Preparations for CCXP 2023 are already in full swing. About 11 months after the event, Bis is the first brand that has a confirmed presence and will be stamped at the Artist’s Valley.
In addition to having its name in one of the main spaces of the event, the brand will also have a space with activations and experiences for CCXP visitors.
We want to be ever closer to generation Z. The geek universe is certainly one of the territories we want to explore for this. In 2022, we partnered with Netflix to launch Stranger Things, which was a success! We will continue to be connected with pop culture, attending the main event in the segment, which is CCXP. We are very excited and certain that this will be one of the most important moments of the year for us, said Fabiola Menezes, marketing director for chocolates at Mondelez Brasil.
Artists’ Valley.. by BIS
Artists’ Valley will be the first space to receive news in the 2023 edition. The space will receive artists from all over the world who will be able to present their work, interact with fans and sell original art.
“The Artists’ Valley is an important platform to show a rich production that integrates the country’s creative economy, with intellectual properties that are born in comics and that migrate from there to other media and to other economic sectors. the 10th edition of the event, with the news that we will have BIS as a sponsor of the Artists’ Valley, means reinforcing the importance of this area for CCXP, for the public and for the brands”, stated Ivan Costa, Co-founder of CCXP and curator of Artists’ Valley.
According to Omelete Company’s CCO, Otvio Juliato, the CCXP experience begins long before the face-to-face event. “Having a partner like BIS from the beginning of the project allows the creation of several actions that build a unique connection with the public through integrated projects throughout the year, across the entire CCXP ecosystem and Omelete Company brands,” added Juliato.
