Former WMcCann, professional working at the core of Via
VMLY&R hired Hugo Rodrigues for the chair of planning director. The professional will only work in the Via customer service center (Banqi, Ponto and Casas Bahia) and will report to CSO Sumara Osrio.
Former WMcCann, Hugo has also worked at Ampfy and Artplan. He has already worked with the global accounts of L`Oral and Coca-Cola, with Banco do Brasil, Mbil, Grupo Petrpolis and TIM, among other clients.
Hugo holds a degree in Advertising, specializing in Consumption Anthropology and Psychology. “I’m excited about this new phase and I’m here to help create works that are even more integrated with insights that impact consumers’ lives and are in line with the client’s values”, says the new planning director at VMLY&R.
