Marcelo Pollara and Thaissa Mirabelli will be the company’s executive directors
Grupo Dreamers created Rockers, a hub to serve Rock in Rio, The Town and Rock in Rio Lisboa accounts. The objective of the new front, according to the company, is to centralize all the communication initiatives of the three festivals.
The hub will be led by executive directors Marcelo Pollara and Thaissa Mirabelli, who have already occupied the Group’s creative directorate and service manager, respectively.
Rockers is already operating as part of a team, initially made up of professionals from Artplan and A-Lab, companies of the Group. The team currently has 30 employees.
The complexity of contemporary communication – and all its possibilities – requires a specific look at each brand. That is why we are so happy with the implementation of Rockers, a team built in light of our needs, our business model and the very challenging and dynamic characteristics of our business and our brand, said marketing director Ana Deccache.
The Town, the group’s most recent novelty, will take place in September this year in So Paulo. The festival will seek to mix the different cultures and histories that are found in the constant artistic manifestations of So Paulo.
The event is scheduled to take place at the Interlagos Circuit and the organization expects to bring together around 600,000 people in over 230 hours of music, with performances by the main names in world music.
In all, there will be six stages and spaces spread over an area of 350,000 square meters, which will be named Cidade da Música, an inspiration from the City of Rock, at the event in Rio.