A Buzzmonitor survey also revealed where most of the reality audience in Brazil is from.
With an overwhelming 81%, Twitter remains the main social network when it comes to Big Brother Brasil. A survey carried out by Buzzmonitor showed that, in the sequence, appear Facebook (16.6%) and Instagram (2.4%).
The study also revealed that So Paulo is the state in Brazil with the highest number of users who talk about the BBB 23 on social media. Rio de Janeiro, Minas Gerais, Rio Grande do Sul and Paran round off the top five, as Buzzmonitor pointed out, see more in the chart below.
Since it debuted, on the 16th, Tuesday (17th) has registered the highest volume of mentions, according to the survey, 1.3 million. Yesterday (23), the day after the creation of the first wall of the reality show, was the second day with the most references to the BBB 23 (1.2 million).
When it comes to the BBB participants, three appear almost tied: Gabriel Tavares, Bruna Griphao and Fred. After them, Key Alves, Gustavo, Larissa, Cezar Black and Fred Niccio still appear.
In fact, the first two names on the list Gabriel and Bruna were among the trending topics yesterday due to the abuse committed by the model against the actress, which made Tadeu Schmidt talk about it. “It’s not a dialogue. It’s not for you to answer anything. It’s a touch.”
And then he continued, ‘Look at this dialogue that happened yesterday. Bruna saying: ‘I’m the man of the relationship’. Gabriel saying: ‘But now you’re going to get some elbows in the mouth'”.
Few brands, however, have shed light on the topic on their social networks. Always, for example, wrote on her Twitter: ‘Remember girl: you are a giant. You are powerful. You deserve to be treated in the best way always’.
We want to remind you that, yes, you are FREE and toxic relationships need to be taken seriously. On the wall of today and always, we eliminate any type of toxic relationship. YOU CAN EVERYTHING, know your strength in every strand of hair.
— Pantene No #BBB23 (@PanteneBrasil) January 23, 2023
In the same vein, Pantene wrote that ‘you’re FREE and toxic relationships need to be taken seriously. On the wall of today and always, we eliminate any type of toxic relationship. YOU CAN EVERYTHING ‘, she wrote.
sponsors
The BBB 23, which started on the 16th, reached a historic number of sponsors: Amstel, McDonald’s, Pantene, QuintoAndar and Seara were the advertisers that renewed the partnership. Americanas was also among these sponsors, but, on the 13th, it withdrew from participate in the program, due to the crisis; in its place, Mercado Livre entered.
Ademicon, Downy, Hypera Pharma and TikTok, which were present in shares and content actions at BBB 22, invested in sponsoring the reality show in 2023; j Pague Menos and Stone are newcomers to the list of sponsors.
There are also Ajinomoto, Braskem, Carrefour, Chevrolet, Chilli Beans, Claro, Coca-Cola, Doriana, Dove, Estácio, Nestl, Ticas Carol, Piraqu, Rexona, Riachuelo, Samsung, Spotify and Z Delivery.
(Credit: Paulo Belote/ Globo/ Disclosure)
