With more than 15 years of experience in communication and digital strategies, the professional will be responsible for the entire content area of the agency.
Ogilvy Brasil announced Indra Sestini as the agency’s new Head Of Content. The professional, who previously held the position of Director of Operations at Content Nestl, will be responsible for creating, developing and producing content for 25 brands, including Nestl, Ben & Jerry’s, among others.
I believe that content is the beginning of a great conversation. It is the opportunity to create a very well-consolidated communication, and our Content is more than just content: it is the union of several specialized areas, in addition to being made up of a team of professionals with a very strategic vision of business. We are going to bring the hottest of social networks, opening space not only for the generation of content, but also for the creation of digital products”, said the executive.
In her new position, the professional, who has 15 years of experience in communication and digital strategy, promises to deliver new opportunities, generate conversations and participate in communities, based on data insights and social listening.
“The idea of this movement is to reinforce the increasing importance of our Content work, unifying an area where all our values and habits are expressed daily. The habits: Curiosity, Free Spirit, Courage, Intuition, Fun, Candor, Persistence and Idealism are rooted in our teams, brands, and in each one of us”, added Fernando Musa, CEO of Grupo Ogilvy Brasil.
