The interaction on social networks stole the program’s spotlight and other brands joined in the fun, including the program’s current sponsor, Chevrolet
Last Thursday (26th) was marked by Prova do Lder for fans of Big Brother Brasil. The dispute was sponsored by Chevrolet and, in addition to being the leader, whoever won the race would take home a car from the automaker.
In the end, the event was won by Antnio “Cara de Sapato”, but it wasn’t the MMA fighter’s achievement or the activity’s sponsoring brand that gained the spotlight on social media.
While the dispute for the maximum power of the reality took place, a viewer used his social networks to express his longing for a former sponsor of the program, Fiat. In the tweet, Lucas stated that he was finding it strange that a test that was not worth a car from the brand.
How strange not to be a test worth a Fiat Toro #BBB23
— Sonso (@Soncini_) January 27, 2023
What the tweeter did not expect was that the former sponsor would respond and, above all, would present him with the car he mentioned.
Hey @soncini_, a sales leader like me would never abandon you and that’s why we’re going to give you a brand new Fiat Toro as a gift. There is no test today, but there will be a car. Want a better way to kill this longing?
— Fiat Automveis (@FiatBR) January 27, 2023
And at the end of the day, he confirmed that the brand really got in touch with him.
They actually called in the DM. They came into real contact!!!
— Sonso (@Soncini_) January 27, 2023
The reaction of networks
Almost instantly, Fiat’s gift became the talk of the networks, stealing the spotlight from the reality show, and other profiles joined in the fun by sending messages to the automaker, including verified ones, other brands and the current sponsor of the program, Chevrolet.
Killed in *publi, @fiatbrasil! But here we give everyone a chance. Including, adm, if you sign up for the promo and also tweet #TeamChevrolet your chances increase. Let’s go?! There are several prizes! Here you have all the infos to participate: lol
— Chevrolet Brasil (@chevroletbrasil) January 27, 2023
Sumida, me? You’re here, silly. But be careful, my heart is so spacious that it was just a fan missing me and that’s it… I had to give a brand new Fiat Toro! Do you believe?
— Fiat Automveis (@FiatBR) January 27, 2023
I like it that way! Especially because, with a gift like that, I’m sure his DM is full of invitations to hang out with us a lot.
— Fiat Automveis (@FiatBR) January 27, 2023
give me one too
My team took 3-0 against Portuguesa
— Central do RB Bragantino (@CentralDoBraga) January 27, 2023
