Microsoft has announced the appointment of Priscyla Laham as Vice President of Partners and Channels for Latin America, effective January 1. In her new role, she will lead the Partners and Channels organization for Latin America. The focus will be on transforming the channel for the future, inspiring customers and driving business growth.
Priscyla commented a little about her new role within Microsoft, check it out:
“I am very excited about the opportunity to lead the Partners and Channels area in Latin America. Our partner ecosystem is at the heart of the company, which represents a strong competitive advantage when considering the size and impact of digital transformation. Being an amazing technology company, with the right set of partners, gives us scalability, expertise, diverse perspectives and enables the uniqueness that each client and each industry sector needs to transform and evolve.”
Although a veteran of the software and electronics development company, Priscyla returned to the company in 2017 leading the Consumer organization in Brazil after working at Facebook, where she was Director of Sales working closely with a wide set of clients, from startups to large companies. companies.
The vice president role is not Priscyna’s start at Microsoft. She has also been Marketing and Sales Director of the Consumer Channel for Argentina and Uruguay, Windows Leader, Marketing Manager of the Online Services group and CMO in Brazil, in addition to a period working at the company’s headquarters in Redmond, USA.
Priscyla holds a degree in Marketing from ESPM with an MBA from Instituto Insper and Fundação Dom Cabral, in addition to the Executive Program at Stanford University Graduate School of Business. She is also heavily involved in Diversity and Inclusion programs and, more recently, in our sustainability journey, as Leader of the Brazilian Committee of Partners and Customers.
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