This week, Gampi Casa Criativa launched a miniseries on communication trends for 2023. In all, there are five episodes that are part of the Gampicast playlist, with 15 minutes each, to be accessed on Spotify and iTunes platforms.
Those interested in following what will be on the agenda in the segment this year, will be able to find out about Creator Economy, brand authenticity and validation, virtual influencers, platform ecosystem, sustainability, activism, nostalgia and artificial intelligence.
The programs have the CEO of Gampi, Maicon Dias, as host and the participation of the agency’s planning team: Juliana Bonalume, Guilherme Blos, Ana Cristina Friedrich and Eduardo Ratzlaff.
“Gampi understands that it has a role with brands in helping to understand market movements and in consumers’ lives. Predicting the necessary moves impacts other areas of the company, not just the marketing department. Transformations are increasingly faster and it is often necessary to rethink products and processes so that they are more adherent to what the consumer is looking for. Connecting this vision of the future with the most diverse fronts of the business is extremely important for the success of the brand”, highlights Dias.
GampiCast is produced by the Gampi Casa Criativa team and also features weekly episodes with the main information and curiosities from the world of communication, entrepreneurship, internet and innovation. You can check out these and other episodes at the link:
Check the full schedule
Programa 1 – Media for Equity + Creator Economy
Program 2 – Collaborative Actions + Authenticity and Social Validation of the Brand
Program 3 – Virtual Influencers + Brand Activism
Program 4 – Platform Ecosystem + Sustainability and the New Eco
Program 5 – Nostalgia + AI Projects
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