The company will mark its presence at the event with its brands. The activations were carried out in partnership with MoreBass
After two years of hiatus due to the coronavirus pandemic, Planeta Atlântida has returned to the national calendar of events and will take place on the 3rd and 4th of February, at the headquarters of Saba, on the North Coast of Gacho. The event will have Coca-Cola as the master sponsor.
The company will feature activations of its brands, in addition to musical attractions at Arena Coke Studio and on the rooftop of Camarote Coca-Cola. Coca-Cola FEMSA Brasil attractions were held in partnership with MoreBass.
We have prepared unprecedented activations and others that have already been established to please the most diverse types of audiences and tastes. Planeta is one of the main events for connecting Coca-Cola with our priority target, in addition to being a unique opportunity to reinforce brands such as Sprite and its refreshing attributes, in addition to Schweppes and all its relevance in mixology to compose the best drinks, said Luciano S, Experience & Prestige Accounts Manager at Coca-Cola FEMSA Brasil.
The attractions prepared by the brand can already be seen at the entrance to the venue, where guests will be received to collect their wristbands and be taken to the festival’s VIP entrance, with direct access to the boxes. There, they will already be received with samplings of Coca-Cola Without Sugar and Schweppes Premium Drinks of different flavors.
In the cabin area, the brand will have the Schweppes mixology bar and, a little further on, there will be the Camarote Coke Studio, a space for guests of the brand that will feature musical attractions on the rooftop during breaks in the shows on the festival stage. In addition, the company will also have the Coke Studio Arena, a 150m space and an external one, which will host a surprise national show for the public.
On the track of the event, Coca-Cola will have an activation to refresh the public from the high temperatures, the Sprite Fresh Tube. The structure will hurl jets of icy gas at the audience.
