Grupo Dreamers, Soko, Dentsu Health, Dojo and Ttil Design were some that had new features in their teams
O McCann Worldgroup announced this Friday (27) a series of organizational changes in order to promote work ‘more aligned between its agencies’.
Following the recent announcement that the Global CEO of McCann Worldgroup, Daryl Leetaking on additional responsibility as Global CEO of McCann, while Chris Macdonald returns to the UK, Lee announces that the global CCO role of McCann Worldgroup and McCann will also be combined into one CCO position.
As the new role requires a greater focus on McCann’s vertical advertising, alex lopezglobal president and CCO of McCann Worldgroup, has decided to leave the organization.
Around here, one of the main innovations in the market was due to the Rockershub do Grupo Dreamers for Rock in Rio, Rock in Rio Lisbon, and The Town, which will take place in September this year, in So Paulo.
The hub will be led by the executive directors Marcelo Pollara e Thaissa Mirabelliwho already occupied, in the Group, creative directorship and service management, respectively.
Rockers is already operating as part of a team, initially made up of professionals from Artplan and A-Lab, companies of the Group. The team currently has 30 employees.
Following the same group, the Artplan announced the arrival of Pedro Maneschy for the position of creative director. J Mayara Sauer joined the team to occupy the position of director of content.
Changes in Ttil
A Ttil Design made changes to its corporate structure. According to the agency’s note, Gustavo Gelli e Patricia Pinheiro, respectively CFO and COO, leave the operation and move on to new journeys. J Fred GelliCEO and main creative leader, remains the main partner and continues to lead the business as a central figure.
In addition to him, the managing partners Felipe Aguiar (creation), Any Ferrari (business) and Ricardo Bezerra (strategy) start to act in C-Level positions. Who strengthens the team as a partner and executive Pedro Medicisrepresentative of the search fund Paradigma Ventures, who joins Ttil as a new investor.
Promotion by Soko
Rafael Ziggy was promoted to CCO at Market and, as a result, reports directly to the CEO Felipe Simiwith whom he will share the role of chief creative officer, reporting to the founder, CEO and also CCO Felipe Simi, with whom he will share the role.
At the agency since 2020, Ziggy served as executive creative director and now leads a team of more than 120 professionals, serving a portfolio of around 20 clients as an integrated, content and influence agency.
Head of Content at Ogilvy
A Ogilvy Brasil announced Indra Sestini as the agency’s new head of content. The professional, who previously held the position of director of operations for Nestl content, becomes responsible for creating, developing and producing content for 25 brands, including Nestl itself.
A digital specialist with a focus on content & branded content, audience and social media, Indra has experience in tech companies, e-commerce and digital marketing, in addition to ten years of team management and professional experiences in Asia and Europe.
Dentsu Health
A Dentsu has received Eduardo Tavares as executive creative director of Dentsu Health. In this role, Tavares will create category campaigns to drive value and competitive advantage for dentsu health’s clients across the health & wellness and pharmaceutical sectors.
Prior to joining Dentsu Health, Tavares was VP of creative craft & design at Area 23, where he worked with all agency clients such as GSK, Lilly, Boehringer Ingelheim, Horizon and Novartis.
Data strategy
Iracema Sydronio arrived at Dojo as director of data strategy. The executive developed as a specialist in multidisciplinary team management, brand image crisis management, Real Time Marketing and in the implementation and management of data projects.
Graduated in Social Communication with an emphasis in Journalism and Economics from PUC-RJ, the professional also has an MBA in Data Strategy. In her trajectory, she accumulates passages through Coca-Cola, LOral, Tech and Soul, Leo Burnett Tailor Made and a company of the WPP group, before arriving at DOJO.
Iracema started his career in the content area, later dedicating himself to the advertising planning area. In addition, he has worked in newspaper editorial offices, in large portals and in the third sector. At the WPP group company, he worked in the Martech area with large accounts such as Netshoes, Visa, XP, Restoque and Nestl.
Reforo and mdia
A KTBO announced the hiring of Nathalia Vieira as the new media planner. The professional, who has worked at Ampfy, Jssi, Ogilvy, One and CP+B, will join the team led by the manager Victor Pessoa.
Nathalia brings experience in planning advertising campaigns aimed at brand awareness and strategies aimed at high performance digital and offline campaigns.
Reinforcement at creation 1
A Purple Cow hired Rapha Neves as a new member of the agency’s writing team. Before joining the agency, the professional worked as a creative leader at fintech Neon.
In addition, Neves has worked for agencies such as Sunset, DDB Argentina, DM9Sul, Mirum, Sapient Ag2, DM9 and Artplan, having developed work for clients such as Amanco Wavin, Ambev, Ancine, BRF, Ita, McDonald’s, Netshoes, Trenet and UOL.
Reinforcement in creation 2
A Tridente.ag announces the arrival of Wolfgang F.Covi as creative director. Previously, the creative worked for agencies such as Talent, Mercury 360 (Romania), Loducca, Africa, Neogama/BBH and DM9. He represented Brazil at the Young Lions in Cannes, in 2012, and won awards at national and international festivals such as Cannes Lions, One Show, El Ojo, among others.
OOH
Felipe Avoletta assumes the position of national commercial director of Retail Media, a digital media company. With his arrival, the executive starts to lead the department for all the company’s assets throughout Brazil, reporting directly to the co-CEO Philip Davisresponsible for the area.
Advertising, Avoletta began to work more closely with OOH in recent years, in leadership positions at companies such as WEOOH by LedWave and Helloo. Now, he takes on the challenge of leading Retail Media’s national marketing efforts.
Director at IAB
Lucas ReisCEO yes Zygonassumed the position of director of the Executive Council of the IAB Brazil. This is the association’s highest body and its purpose is to define the IAB’s position on more strategic issues such as legislation and market practices, for example.
The board also includes directors from Big Techs such as Google, Meta, TikTok and LinkedIn, communication vehicles (Globo, SBT, Record, UOL), advertisers (L’real and Braskem), among others.
Nova head na Sanofi
Consumer Healthcare na Sanofi receive Adrian Molari as a new media and digital head. She works with brands such as Novalgina, Dorflex, Enterogermina, Allegra and Targifor, among others.
Adriana graduated in Business Administration with an emphasis in Marketing at ESPM, and is studying a postgraduate course in Tech Strategy at FIA, specializing in Kellog Executive Education.
During the last eight and a half years, he held various positions at Ambev, leading projects with a media vision, digital transformation, data strategy, D2C/B2B and consumer insights.
