In addition to exhibition on the uniform, the contract also includes a series of activities that will be aimed at Nao Azul fans.
Cruzeiro announced its new master sponsor: Betfair. The agreement signed between the team and the brand includes the men’s team and an important space for brand exposure on the club’s women’s team’s uniform at the top of the back.
In addition to exposure on the uniform, the contract also includes a series of activities that will be aimed at Nao Azul fans, such as raffles and prizes for VIP tickets and official products, promotions and experiences with the club’s talents.
This historic partnership is the size of Cruzeiro. It has a lot of strength, enormous potential. The club is going through a very special moment. With serious and professional work, we are recovering the fans’ trust, which is fundamental for us. Closing with Betfair, one of the giants in its segment, is an important step on Cruzeiro’s way back to its well-deserved prominent position in Brazilian football, said Gabriel Lima, CEO of the club.
Betfair will have brand exposure in all of Cruzeiro’s digital media, training uniforms, interview backdrops, prism in the stadium, logo on the team’s bus and in the launch of a customized program of club legends. The sponsorship agreement began this month, in the midst of the club’s 102nd anniversary celebrations, with an initial validity of two years.
We are very excited about this partnership, as we will have the opportunity to support Cruzeiro at a special and important moment in its more than 100-year history. This partnership is a demonstration of Betfair’s commitment and investment in the club’s professional men’s and women’s teams, without losing focus on what is most precious to Cruzeiro: the fans. With Betfair, the game is different, and we put fans at the heart of everything we do to bring them the experiences that only Betfair can offer, added Kimberley Daly, managing director of Betfair International.
