Several actions will take place during the month for a celebration; The year also marks the opening of 130 new DPSP Group stores.
Drogaria So Paulo turns 80 in January. With the first store founded in 1943 by Thomaz de Carvalho, the chain became the first to offer 24-hour service, hire women and grant discounts to retirees.
To celebrate the date, the banner developed a campaign called “80 years of love for So Paulo”, created in partnership with LVL, as a way of honoring the chain.
The campaign includes activations such as street clocks spread across So Paulo and insertions in radio, newspaper and elevators, in addition to targeted CRM actions that will offer discounts.
Celebrating the 80th anniversary of the founding of the first Drogaria So Paulo store with a solid, disruptive journey and as a service reference is a source of great pride for us. Since its foundation, being with the client in important and sometimes delicate moments, offering personalized service and promoting health is our main mission. Our goal is to maintain the pioneering spirit in our essence, offering the best experience to the more than 15 million customers who choose our services every month, said Andrea Sylos, Commercial and Marketing Director of the DPSP Group.
Still celebrating the date, the DPSP Group announced the opening projection of 130 new units in 2023. With a wide geographic distribution, the new stores will be present in the main Brazilian cities, with a stronger presence in Pernambuco and Mato Grosso. In addition, the Group seeks to increase its capillarity in regions and large urban centers, where it is already present.
